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	<title>Myerson Photo Blog &#187; Commercial</title>
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	<link>http://www.myersonphoto.com/blog</link>
	<description>Words and Deeds of Myerson Photo</description>
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		<title>Filler Up</title>
		<link>http://www.myersonphoto.com/blog/2009/10/26/filler-up/</link>
		<comments>http://www.myersonphoto.com/blog/2009/10/26/filler-up/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 15:47:25 +0000</pubDate>
		<dc:creator>Ethan</dc:creator>
				<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Stock]]></category>

		<guid isPermaLink="false">http://www.myersonphoto.com/blog/?p=131</guid>
		<description><![CDATA[As much as I love to create Vetta-worthy content, sometimes we have to face the ugly truth that the portfolio needs some filler. Not bad work &#8211; I hope we never upload that &#8211; just work that is more utilitarian and less creative or artistic in nature. These are the brush strokes, the isolated fire [...]]]></description>
			<content:encoded><![CDATA[<p>As much as I love to create Vetta-worthy content, sometimes we have to face the ugly truth that the portfolio needs some filler. Not bad work &#8211; <em>I hope we never upload that</em> &#8211; just work that is more utilitarian and less creative or artistic in nature. These are the brush strokes, the isolated fire extinguishers, the background textures. There are ways to do these kinds of images well, of course, and that should be the baseline standard. But once you&#8217;ve got the pure white background, and effective lighting to create dimensionality and form, the shot is the shot.</p>
<p>That&#8217;s what today in the studio will be about. Simple, usable, workhorse images. Maybe even a cliche or two. <img src='http://www.myersonphoto.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>Funny Business</title>
		<link>http://www.myersonphoto.com/blog/2009/04/04/funny-business/</link>
		<comments>http://www.myersonphoto.com/blog/2009/04/04/funny-business/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 16:59:00 +0000</pubDate>
		<dc:creator>Ethan</dc:creator>
				<category><![CDATA[Commercial]]></category>

		<guid isPermaLink="false">http://www.myersonphoto.com/blog/2009/04/04/funny-business/</guid>
		<description><![CDATA[As a commercial photographer, I try to inject a little humor into my imagery when possible. Some commercial jobs, of course, don&#8217;t allow for this, but when I can &#8211; especially in my stock photography &#8211; I&#8217;ll throw a funny twist into the portfolio. So when I saw this web post from a comedian-photographer (there&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>As a commercial photographer, I try to inject a little humor into my imagery when possible. Some commercial jobs, of course, don&#8217;t allow for this, but when I can &#8211; especially in my stock photography &#8211; I&#8217;ll throw a funny twist into the portfolio. So when I saw <a href="http://www.pixelatedimage.com/blog/2009/04/funny-business/">this web post </a>from a comedian-photographer (there&#8217;s an awesome hyphenated job title), I had to stop and read.</p>
<p>The blog post isn&#8217;t so much about making funny pictures, but rather the lessons that professionals in the photo world should take from professionals in  the comedy world. It&#8217;s a great read&#8230; David duChemin is a great writer and a hell of a photgrapher. Do check out the site when you get a chance.</p>
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		<title>Ninja Action</title>
		<link>http://www.myersonphoto.com/blog/2009/03/29/ninja-action/</link>
		<comments>http://www.myersonphoto.com/blog/2009/03/29/ninja-action/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 20:13:08 +0000</pubDate>
		<dc:creator>Ethan</dc:creator>
				<category><![CDATA[Commercial]]></category>
		<category><![CDATA[In Action]]></category>

		<guid isPermaLink="false">http://www.myersonphoto.com/blog/2009/03/29/ninja-action/</guid>
		<description><![CDATA[I don&#8217;t blog about every last commercial use of my images, but I wanted to throw this one out there, because it&#8217;s a fun one. And because this is the kind of product I probably would have bought on my own anyway.

The original image used is this one, available, as always, from iStockphoto.com:

]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t blog about every last commercial use of my images, but I wanted to throw this one out there, because it&#8217;s a fun one. And because this is the kind of product I probably would have bought on my own anyway.</p>
<p><a href="http://www.amazon.com/Ninja-Collection-Various-Actors/dp/B0017APPWA/ref=sr_1_93?ie=UTF8&amp;s=dvd&amp;qid=1238337231&amp;sr=1-93"><img src="http://ecx.images-amazon.com/images/I/51rUhsdzlEL._SL500_AA240_.jpg" title="Ninjaaaa!" alt="Ninjaaaa!" height="240" width="240" /></a></p>
<p>The original image used is this one, available, as always, from iStockphoto.com:</p>
<p><a href="http://www.myersonphoto.com/blog/2009/03/29/ninja-action/ninjas/" rel="attachment wp-att-109" title="Ninjas"><img src="http://www.myersonphoto.com/blog/wp-content/uploads/2009/03/ninjas.thumbnail.jpg" alt="Ninjas" /></a></p>
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		<title>Lensbaby</title>
		<link>http://www.myersonphoto.com/blog/2009/01/09/lensbaby/</link>
		<comments>http://www.myersonphoto.com/blog/2009/01/09/lensbaby/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 21:26:35 +0000</pubDate>
		<dc:creator>Ethan</dc:creator>
				<category><![CDATA[Commercial]]></category>

		<guid isPermaLink="false">http://www.myersonphoto.com/blog/2009/01/09/lensbaby/</guid>
		<description><![CDATA[My new lens just arrived. It&#8217;s the Lensbaby Composer, and with it I also bought the macro adapters. I&#8217;ve got to say, it&#8217;s pretty sweet. Here&#8217;s a sample from the first shoot with it:

No doubt it&#8217;ll take some getting used to; lensbabies are not like other lenses. The cool thing about lensbabies is their repositionable [...]]]></description>
			<content:encoded><![CDATA[<p>My new lens just arrived. It&#8217;s the Lensbaby Composer, and with it I also bought the macro adapters. I&#8217;ve got to say, it&#8217;s pretty sweet. Here&#8217;s a sample from the first shoot with it:</p>
<p><img src="http://portraits.myersonphoto.com/watermarkAny.php?s=http://www.myersonphoto.com/blog/wp-content/uploads/2009/01/lb_coins.jpg" title="Lensbaby Coins" alt="Lensbaby Coins" height="675" width="450" /></p>
<p>No doubt it&#8217;ll take some getting used to; lensbabies are not like other lenses. The cool thing about lensbabies is their repositionable barrel. Basically, you move the elements around by hand, which moves the sweet spot around your frame. It&#8217;s fun, but very different. I&#8217;ll have some more samples online soon.</p>
<p>The image above will be available for licensing from my <a href="http://www.istockphoto.com/emyerson">stock photography portfolio</a> soon.</p>
<p>EDIT:</p>
<p>Just for the heck of it, here&#8217;s another shot from the lensbaby:</p>
<p><img src="http://portraits.myersonphoto.com/watermarkAny.php?s=http://www.myersonphoto.com/blog/wp-content/uploads/2009/01/lb_brushes.jpg" title="Lensbaby Brushes" alt="Lensbaby Brushes" /></p>
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		<title>NPCCC &#8211; Walmart Ribbon Cutting</title>
		<link>http://www.myersonphoto.com/blog/2008/10/29/npccc-walmart-ribbon-cutting/</link>
		<comments>http://www.myersonphoto.com/blog/2008/10/29/npccc-walmart-ribbon-cutting/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 06:32:45 +0000</pubDate>
		<dc:creator>Ethan</dc:creator>
				<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Tucson Photography]]></category>

		<guid isPermaLink="false">http://www.myersonphoto.com/blog/2008/10/29/npccc-walmart-ribbon-cutting/</guid>
		<description><![CDATA[It was time once again today for a ribbon cutting ceremony from the Northern Pima County Chamber of Commerce. This time, it was the grand opening of Oro Valley&#8217;s newest Walmart, on Tangerine near Oracle. The whole shopping center looks like it&#8217;s going to be a great shopping destination for the city, with a Dick&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>It was time once again today for a ribbon cutting ceremony from the Northern Pima County Chamber of Commerce. This time, it was the grand opening of Oro Valley&#8217;s newest Walmart, on Tangerine near Oracle. The whole shopping center looks like it&#8217;s going to be a great shopping destination for the city, with a Dick&#8217;s Sporting Goods, a cinema, and of course, the Walmart.</p>
<p>The ribbon cutting was a bigger event than we usually see here in Oro Valley, with the CDO marching band and cheerleaders on hand, presentations of charitable donations from Walmart to various organizations, and Mayor Loomis providing a few words to the crowd.</p>
<p><img src="http://www.myersonphoto.com/blog/wp-content/uploads/2008/10/2.jpg" alt="2.jpg" /></p>
<p><img src="http://www.myersonphoto.com/blog/wp-content/uploads/2008/10/4.jpg" alt="4.jpg" /></p>
<p><img src="http://www.myersonphoto.com/blog/wp-content/uploads/2008/10/1.jpg" alt="1.jpg" /></p>
<p><img src="http://www.myersonphoto.com/blog/wp-content/uploads/2008/10/3.jpg" alt="3.jpg" /></p>
<p><img src="http://www.myersonphoto.com/blog/wp-content/uploads/2008/10/5.jpg" alt="5.jpg" /></p>
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		<item>
		<title>New Look</title>
		<link>http://www.myersonphoto.com/blog/2008/05/19/new-look/</link>
		<comments>http://www.myersonphoto.com/blog/2008/05/19/new-look/#comments</comments>
		<pubDate>Mon, 19 May 2008 20:48:34 +0000</pubDate>
		<dc:creator>Ethan</dc:creator>
				<category><![CDATA[Commercial]]></category>

		<guid isPermaLink="false">http://www.myersonphoto.com/blog/2008/05/19/new-look/</guid>
		<description><![CDATA[Timed to coincide with some offline marketing we&#8217;re doing, I&#8217;ve just launched the new look of myersonphoto.com and myersonphoto.com/blog. It&#8217;s a little cleaner, a little lighter, and a much better match for the printed materials that will be going out this week.

There are still some tweaks to make: I have a few legacy details in [...]]]></description>
			<content:encoded><![CDATA[<p>Timed to coincide with some offline marketing we&#8217;re doing, I&#8217;ve just launched the new look of myersonphoto.com and myersonphoto.com/blog. It&#8217;s a little cleaner, a little lighter, and a much better match for the printed materials that will be going out this week.</p>
<p><img src="/newLogo.jpg" title="New Logo" alt="New Logo" height="80" width="203" /></p>
<p>There are still some tweaks to make: I have a few legacy details in the blog css to revisit, and I need to rewatermark the sample images on the site so that they all use the new Myerson Photo logo, rather than the old stylized &#8220;EM&#8221; logo. I hope the new look goes over well!</p>
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		<title>Strobist Assignment</title>
		<link>http://www.myersonphoto.com/blog/2008/03/01/strobist-assignment/</link>
		<comments>http://www.myersonphoto.com/blog/2008/03/01/strobist-assignment/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 22:33:53 +0000</pubDate>
		<dc:creator>Ethan</dc:creator>
				<category><![CDATA[Commercial]]></category>

		<guid isPermaLink="false">http://www.myersonphoto.com/blog/2008/03/01/strobist-assignment/</guid>
		<description><![CDATA[I just shot the Strobist assignment (5.2: Double Duty Light). The idea was to compose a shot using just one light, off-camera of course. After some false starts, here&#8217;s what I came up with.

The key light (OK, only light) was a Canon 430 EX. It was off to camera left, placed further back of the [...]]]></description>
			<content:encoded><![CDATA[<p>I just shot the Strobist assignment (5.2: Double Duty Light). The idea was to compose a shot using just one light, off-camera of course. After some false starts, here&#8217;s what I came up with.</p>
<p><a href="http://www.myersonphoto.com/blog/2008/03/01/strobist-assignment/strobist-52/" rel="attachment wp-att-58" title="Strobist 5.2"><img src="http://www.myersonphoto.com/blog/wp-content/uploads/2008/03/money_small.jpg" alt="Strobist 5.2" width="450" /></a></p>
<p>The key light (OK, <em>only </em>light) was a Canon 430 EX. It was off to camera left, placed further back of the subject, sort of between the subject and the back wall of the sweep. That sweep, by the way, is a $4.99 piece of gold paper I picked up at Aaron Brothers. I&#8217;ve had it for years, and use it all the time. I also have one in silver. They&#8217;re really handy.</p>
<p>I put a yellow gel on the background half of the speedlight. That allowed the light hitting the back of the sweep to have a little extra warmth, and the light hitting the subject was allowed to stay white. A mirror placed camera right bounced some of that white light back onto the subject. That&#8217;s what&#8217;s illuminating the standing quarter.</p>
<p>A piece of foam core to camera right helped fill in some of the background shadows.</p>
<p>Here&#8217;s a diagram showing the setup:<br />
<a href="http://www.myersonphoto.com/blog/wp-content/uploads/2008/03/setup.jpg" title="Strobist 5.2 Setup Diagram"><img src="http://www.myersonphoto.com/blog/wp-content/uploads/2008/03/setup.jpg" alt="Strobist 5.2 Setup Diagram" /></a></p>
<p>If you want to go the easy route to lighting a scene with a single strobe, you can create a light tent or reflector box and fire away. You&#8217;ll get a flat even lighting all around the subject.  Sometimes that may be exactly what you&#8217;re looking for. For this assignment, however, I didn&#8217;t want to do that. I wanted instead to create a scene that had the look of multiple lights. One way to do that was to create harsh reflections. I figured that would look more like a second light source, and less like a reflector. Mirrors do a great job of reflecting the light without any diffusion or light loss (if they didn&#8217;t do that, they wouldn&#8217;t be very useful additions to our bathrooms), so that&#8217;s what I used at camera right.</p>
<p>I&#8217;ve been looking through the Strobist Flickr pool, and there are some great examples of double/triple/quadruple lighting in there. Nice work, folks.</p>
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		<title>Headshots</title>
		<link>http://www.myersonphoto.com/blog/2007/09/14/headshots/</link>
		<comments>http://www.myersonphoto.com/blog/2007/09/14/headshots/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 21:08:46 +0000</pubDate>
		<dc:creator>Ethan</dc:creator>
				<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Headshots]]></category>

		<guid isPermaLink="false">http://www.myersonphoto.com/blog/?p=5</guid>
		<description><![CDATA[Corporate headshots have become a personal favorite area of photography.  It may sound contradictory, but there&#8217;s a certain freedom in the limitations imposed by the realities of the shoot. Maybe not a freedom, per se, but certainly a degree of creativity that comes from the scenario.
The limitations in a corporate head shot session are [...]]]></description>
			<content:encoded><![CDATA[<p>Corporate headshots have become a personal favorite area of photography.  It may sound contradictory, but there&#8217;s a certain freedom in the limitations imposed by the realities of the shoot. Maybe not a freedom, <em>per se</em>, but certainly a degree of creativity that comes from the scenario.</p>
<p>The limitations in a corporate head shot session are many. The main one is that your time is dictated by the availability of people who are very busy and not very inclined to make time for a photo shoot. CEOs are no different from the rest of the world &#8211; given the choice between a conference call and smiling for the camera, the conference call will win every time.</p>
<p>Beyond the time factor, however, there are other limitations. The shoot will almost always be on-site at their offices, and their offices will often not be what they want to have published. Again going with the &#8220;CEOs are no different&#8221; theory, the desks of busy people tend to look, well, <em>busy</em>. That&#8217;s not always the makings of great photos.</p>
<p><a href="http://www.myersonphoto.com/blog/wp-content/uploads/2007/09/cg.jpg" title="Chris Gleeson, CEO Ventana Medical Systems, Inc"><img src="http://www.myersonphoto.com/blog/wp-content/uploads/2007/09/cg.thumbnail.jpg" title="Chris Gleeson, CEO Ventana Medical Systems, Inc" alt="Chris Gleeson, CEO Ventana Medical Systems, Inc" align="left" /></a> So I was very fortunate when I did a recent photo shoot with the executive committee of Ventana Medical Systems in Oro Valley, AZ. The company needed headshots of the CEO, CFO, and COO &#8211; both individually and as a group and in two different sets. We did the studio background first. The background shown in the image at left is a white vinyl window shade (<em>click the image for a larger view</em>). We used several different color gels until we found a backdrop that made everyone happy.</p>
<p>After the individual shots, we shot the three CxO&#8217;s as a group. For this, we decided the easiest and best option would be  isolated against a white background. That had its own set of challenges, mainly the height differences among the three men. One of the things I love about commercial photography is that many times it&#8217;s more about problem solving and engineering solutions than about aesthetics. I suppose that appeals to my inner geek.</p>
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