A recent report has found that Small to Medium sized businesses (SMBs) are not using imagery to enhance their messaging. In fact, more than a quarter of surveyed businesses use no images at all, and of those that do, nearly half don't use images on their websites.
This is a real shame, as images can help sell your message much better than words alone can do. Images allow the reader to linger on your page or ad for another moment, to pause between paragraphs and absorb what they've read. Images illustrate and illuminate.
As a small business owner, you are constantly on the lookout for a low cost, high impact way to separate yourself from the crowd. An investment in photography is a great way to do this. Professional portraiture allows you to let your customers get to know you as a person. After all, isn't that exactly what makes your small business unique? And with the ability to use the same imagery for your marketing materials, direct mail pieces, websites and even broadcast media, your investment will continue to be useful for years.
If it's time for your small business to have a big-budget feel, send me an email to schedule your photo shoot.
- Find out more about Tucson Photographer Ethan Myerson and Myerson Photo
- Learn how you can get started using stock images in your marketing materials for as little as $1.
- Find out how your small to medium sized business can benefit from an investment in photography.
